About Forsch Design

The Operator’s Philosophy

Sales. Systems. Strategy.

Lauren Forsch, Executive Operator and Growth Strategist
Lauren Forsch, Forsch Design

I work in the space where strong ideas collide with weak systems.

For more than two decades, I’ve helped organizations translate strategy into execution by building operational structures that allow revenue, teams, and creativity to scale without collapse. My work sits at the intersection of sales leadership, operational governance, and system design.

“Structure isn’t the enemy of creativity. It’s the container that lets creative work scale without losing its soul.”

I am known for calm judgment, clear decision rights, and the ability to move organizations forward without unnecessary friction. I provide the strategic leadership and hands-on operational rigor required to turn complex publishing, product, and sales workflows into sustainable, predictable revenue engines.

Experience Validated: Results and Track Record

My methodology is built on a track record of turning executive strategy into measurable performance. 

Sales Strategy & Trust:

  • Managed a $6M enterprise portfolio through strategic stakeholder coordination, operational optimization, and full-cycle delivery across regulated environments (RR Donnelley).

  • Originated and grew a $600K territory through high-trust, full-cycle sales, operational rigor, and institution-level decision support (Herff Jones, NYU, Columbia).

Operational Systems & Scale:

  • Led Popped.NYC from $0 to $418K in sales with a 29% returning customer rate, creating the operational foundation that later became the Scaler Playbook.

  • Designed and implemented custom systems (including a “book-mapping” framework) that transformed rigid SaaS tools into usable, reliable workflows for non-technical stakeholders.

My Methodology

My work is guided by a formal, multi-phase operational framework documented in my Executive Operator Playbook. The Playbook outlines the diagnostic process, the Operational Spine, and the governance systems I implement to stabilize and scale complex organizations.