The Architect Playbook

Playbook 3

The Architect — Rebuilding Legacy Systems

For established organizations seeking modernization through user-centric design. This Playbook proves the power of structure that simplifies complexity for the people who use it.

Context

A ten-year run as Publisher and Territory Growth Lead (Herff Jones), managing a territory from $50K to $600K in revenue while mentoring high-profile student and faculty teams (NYU, Columbia).

The Challenge

Sustain aggressive revenue growth and long-term trust despite rigid, unusable corporate software templates. The system needed to be rebuilt from the user’s perspective.

“True scalability lies in creating structure that simplifies complexity for the people who use it. Technology should support human behavior, not obstruct it.”

Execution | The Forsch Methodology

Mentorship. User-Centric Systems. Stewardship.

• Sales: Grew revenue through full-cycle sales and ethical upselling while coaching student teams simultaneously. Outcome: High-trust growth confirming long-term retention.
• Systems: Replaced rigid SaaS tools with a custom spreadsheet-based “book-mapping” system. Outcome: Empowered non-technical users to deliver quality results and meet deadlines.
• Style: Led sensitive brand and content decisions during high-stakes crises at elite Manhattan schools. Outcome: Preserved institutional trust through mentorship and stewardship.

Key Results

• Revenue Growth: $50K → $600K (12× increase)
• Systems: User-centric design succeeded where corporate software failed
• Trust: Preserved long-term relationships through stewardship and mentorship

What Happens Next

Every engagement starts with a 30-minute Discovery Call. You receive a clear, actionable proposal within three business days — no waiting, no guessing.