The Scaler Playbook

Playbook 1: The Scaler — Building a System from Zero

A high-growth system designed to turn a raw idea into a fully operational, compliant CPG brand with zero external capital. This system balances design, regulation, and fulfillment to scale predictably.

Context

A new category. No roadmap. No funding. The goal: turn a raw idea—Popped.NYC—into a fully operational, compliant CPG brand in an unregulated market.

The Challenge

Create a sustainable business from scratch, with zero external capital, while navigating regulation, design, fulfillment, and customer trust simultaneously.

“Scaling isn’t acceleration — it’s architecture. When the system is built to hold what matters, growth becomes inevitable.”

Execution | The Forsch Methodology

Sales. Systems. Style.

• Sales: Structured a multi-channel revenue engine — DTC, retail, and partnerships. Outcome: Balanced cash flow, margin, and velocity.
• Systems: Designed compliant packaging, fulfillment, and customer data workflows. Outcome: Scaled volume without breaking the operation.
• Style: Created a visual and verbal identity rooted in conversation and trust. Outcome: Turned a product into a community with real loyalty.

Key Results

• $418K total revenue — fully bootstrapped
• 29% returning customer rate
• Recognized as a trusted independent voice in a volatile market

What Happens Next

Every engagement starts with a 30-minute Discovery Call. You receive a clear, actionable proposal within three business days — no waiting, no guessing.